An E-mail by Any Other Name. . .

You have worked hard to build your business, be easily recognized as an expert at what you do, and you STILL are using a generic E-mail address?!

What are generic addresses? They are addresses that are free or low cost, and have nothing to do with your business (e.g., hotmail, yahoo mail, aol, etc.).

Today, more companies are relying on E-mail for communications. It is even becoming as legally binding as a signed letter. If you are interested in doing business with the larger corporations or the government, you need not only to have an address, but one that identifies your company. It needs to reflect your corporate identity. Generic E-mail addresses, while fine for personal use, are not considered professional.

Most business people do not trust a generic E-mail address. This is because they are aware that spammers use (or make it look like they are using) generic E-mail addresses to send their mail. The business person often blocks or automatically deletes such generic addresses, making it doubtful your message will reach its intended audience.

Now, consider how you have branded your business. Why isnít your E-mail address part of that branding? You need your own domain name. Try using "your-company-" and if that isnít available, choose a domain name that identifies your business. For example, you make the best widgets in the east. You might create a domain name such as, "" You can also try some of the newer domains such as .biz. You donít need to have a Web site to have a domain name. Some for-business ISPs allow you to park your domain while providing E-mail services for that domain. Still not sure? Try this experiment: Write your current Email address; then write down an address with your own domain below it. For example:

You decide which one looks more professional and best describes you and your company.

This article appeared in NJAWBO Monmouth Chapter's Business Talk and The Two River Times
Copyright Elizabeth Milio, Innovative Computer Services, LLC
All Rights Reserved

Return to Articles Page